Search Engine Optimisation
Let’s talk about Search Engine Optimisation, or SEO. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do you do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way…
Ever wonder how those web pages at the top of your search results got there? It’s because they werevsearch engine optimised.
Exactly how search engines work is a closely guarded secret, but the main principles are known. They’re based on two main factors: Keywords and links.
Let’s focus on keywords first. Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title, address or headings. But careful! Quality over quantity should be your rule of thumb! Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first.
And how about the links? Websites that link to yours basically tell search engines that you have some good stuff there. But again: Quality over quantity! Links from irrelevant sites won’t help you get a better rank.
Now, what we’ve just talked about provides a basic introduction to SEO. In reality, it’s not a simple task, and you’ll definitely need someone to help you with it. Someone like us! We’ll develop a custom SEO strategy specifically for your business: -identify the right keywords, write friendly site code, and figure out the best linking tactics. But most importantly, we’ll help you find ways to provide high-quality content for your visitors and search engines as well. And at The Web Specialists, we are fortunate to be in the position of having one of the foremost experts of the Google algorithm within our ranks, our Founder Kevin Gray.
His knowledge and experience across the whole SEO sphere permeates everything that we do, and guides our strategy. For us, effective and sustainable SEO is holistic, hinging on a balance of highly technical algorithm expertise, engaging, shareable content and high brand visibility through highly targeted PR and social outreach. Our numerous contacts in the media and in the blogisphere also enable us to regularly secure the Holy Grail of the high quality followed-link — an absolute must for any SEO campaign.
So the question is Why don’t I just focus on Pay Per Click ad’s if good Search Engine Optimisation requires a monthly ongoing investment?
The answer is simple, the costs of maintaining a high position for keywords in pay per click round the clock will far exceed the equivalent for SEO achieving a high position organically. So, keeping a website on page 1 for a competitive term could cost hundreds of pounds a day within pay per click, however, the same result for SEO could cost as little as 25% (subject to keyword competition and average CPC costs). If your company website does not position in the top few results on page 1 its exposure is going to be reduced significantly. Different marketplaces have different statistics for drop off rates, i.e. shopping websites have a much larger search drop off rate for lower positions than information websites. If your website does not position prominently on page 1 your business is likely to be losing out on revenue.
Search engine optimisation (SEO) can take weeks to months depending on the website, it’s existing profile, it’s link profile, domain history etc. After any quote or website review The Web Specialists will be able to provide a more realistic time scale of “time to rank”. Speed of success also comes from the client side, for example, the website may require content or amendments that can only be done internally, this would be a factor that impacts on time to rank. can take weeks to months depending on the website, it’s existing profile, it’s link profile, domain history etc.