There’s more to this than you think: An effective website must not only attract visitors, but convert those visitors to customers too. Your website is at the center of your online marketing strategy and all your other marketing activities are designed to drive visitors to it while the main purpose of your website is to convert those visitors into customers. There is no point spending pots of money on driving visitors to your site if you cannot achieve a consistent rate of conversion. So the better the Website the better your rate of conversion and this holds true whatever your particular market may be. If you’re looking to building your first website or need to improve on an existing one there are a few basic principles of web design you should know.
There are many people out there who advertise as Web designers that have a basic knowledge of coding and can build you a site with lots of information, graphics and contact pages, but ask yourself without proper planning will that on its own help those visitors become customers? It’s unlikely. What is needed is a serious approach to the design process and that’s where The Web Specialists come in.
Here at The Web Specialists we take our work seriously, but we don’t let that stop us having fun. In fact, we’ve learned from experience that a bit of fun produces better work. That’s why we’re one big happy family, not just a department that churns out work. Our website development department offer a unique combination of cutting-edge technology, hands-on experience and aesthetic know how. As a result this means that we create online experiences which are user friendly, effective and visually stunning.
Who and what is your Website for? We will work with you to identify the purpose of your website what you would like it to say and what visitors you want to attract.
Defining the basic structure, building a sitemap and selecting the technologies we will use to design your website.
This is where we will build the wire frame models and choose the visual style while also focusing on usability and the overall customer experience.
There is an old saying “content is king” we will work with you to produce the right text, images and or video all optimised for both users and search engines.
This is where we apply the principles of responsive design to create the website using all the technologies at our disposal to make your website accessible across the full range of devices.
Before launching your site we test it for functionality and compatibility across all the major browsers .We will also check to confirm that the website really fulfils its remit.
Now it is time to get the website actually out on the World Wide Web, and we will ensure this is done without incident or unnecessary downtime.
Lastly now your website is live we can monitor performance, fix any possible problems if required, and we can also maintain and update the site in the future.